The strategy behind our growth marketing stack The goal of any growth marketing strategy is to help people through their business’ customer journey. Along that journey, we want to achieve lower costs to acquire new customers, deliver the value of our product with higher impact, and increase the customer lifetime value. Today, there are thousands…
Who doesn’t love an origin story? We certainly DO! The following stars tech startups and content marketing. It can also be a love story but we prefer the origin take. Let’s see how content marketing for tech startups can turn a new biz into a superhero! Wondering why tech startups love content marketing so much?…
In this interview, we talk with Givetastic’s CEO and Co-Founder. A seasoned professional with more than 14 years’ experience primarily in the field of aerospace, automotive, and telecommunications. In these years she acquired excellent communication and leadership skills as a consultant and product manager. She then took the plunge and became an entrepreneur. As a highly…
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