As an angel investor, you’re looking to invest in early-stage start-ups in exchange for a stake in the company. The hope is that you’ll strike it lucky and make huge returns from a relatively small investment. You know that any investment comes with a risk and investing in a start-up might feel like taking a…
Market access Market access is one of the most challenging battles for start-ups. Many entrepreneurs dream of expanding their business into new markets but having success in one market does not guarantee success in others. Consumers, competition, and market conditions are unique and nuanced to each geography, and founders need to be aware of and…
Cap Table Management Your capitalization table needs to be managed correctly. This is a legal document that serves as your company’s official equity ownership records. And your cap table management, or lack of it, can influence a potential investor’s willingness to fund you. Putting one together may be straightforward in theory, but cap tables are…
Fundraising is about preparing your business for investment. In your presentation, investors want to see that you are familiar with and honest about your financials. In this article, we’ll share some important pieces of the fundraising puzzle that must be addressed. Keeping these key questions and factors in mind, you’ll be able to raise capital…
A vast number of the startups that explode into worldwide mega-success begin in the US, so it’s not unreasonable for a UK or European founder to consider imitating them. You might look at a classic US startup pitch–like the Airbnb seed deck, for example–and use it as a template for your pitch presentation, hoping the…
1. Using the Founder Story to Impress Investors Ideas are a dime a dozen, but the ability to transform an idea into a successful product requires a strategic formula. One of the most effective ways to escalate the potential of an idea is to persuade investors to support your dream. The founder story is the…
Imagine this. You and your friend are having a conversation about your favorite subjects. Your friend is a history buff, and thoroughly enjoys reading about battles fought and kingdoms won. You, on the other hand, find history stuffy and have only painful memories of enduring endless classes as the teacher droned on. How can the…
You know how good you are. You know how investable your business is. You know that of all the pitches your potential investor receives in their inbox every day of every week, your pitch is the one they shouldn’t be able to turn away from. But here’s something that you might not realise. Even if…
One of the most crucial parts of writing a pitch is deciding what content your investor absolutely needs to know in order to consider investing in you, so they can be confident that your business plan delivers everything they’re looking for. The good news is that you don’t need to be a world-class psychic or…
There are tons of articles out there talking about how to design a pitchdeck for investors. I want to share a structured way of creating your pitchdeck from the perspective of investors. One mistake I have seen many founders make is that they use one deck for sending to investors and also the same while…
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