Solving a problem

Is your business really solving a problem?

Young entrepreneurs often tend to imagine how great their product or service will be on the market and even bring change to people’s behavior. Often, they even fail to bring their product on the market. Many times, the problem begins with the same: The “problem” that the business tries solving. Advice #1: Don’t come up…

Pitch With Purpose

Pitch with Purpose: The five objectives you must meet in to win over investors

It doesn’t matter how brilliant your business idea is, without the perfect pitch it’s unlikely you’ll win investment. Your pitch is critical to getting you into a room with investors who are sufficiently intrigued to hear your full business plan. So, putting together the perfect pitch requires the right strategy and carefully crafted messaging that…