Do you believe in magic and myths? This article explores one that we see all the time. The ‘unicorn startup myth’ where it’s believed that successful startups can grow rapidly to become multi-billion dollar companies. It’s something to aspire for, but is it all that it’s cracked up to be? When you’re the founder of…
Starting a new venture means exciting and busy times ahead of you. Chances are that you will need to convince investors that your business has a bright future. One of the most important things investors want to know about is the size of your potential target market. Here is how to assess your market. A…
Idea It’s not always easy to ideate a profitable product or service from scratch. The logistics of funding is often the biggest hurdle in the first stage of a startup. During this stage, you, as an entrepreneur, create a product/service while looking for the ideal problem-solution fit. This involves having clear definitions of the problem and…
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