Your pitch will get their attention. But showing an investor that you’ve done your homework and explored ways to minimise their financial risk and make investing in you even easier will push them closer towards taking action. It will also underline that you’re not just focused on the creative “look what an investable idea this…
The answer to that question is simple and straightforward, and it’s not the answer that a lot of founders expect. This is because investors have a unique mindset, and the term ‘traction’ can mean different things to an investor than it does it for a founder. When founders hear the word ‘traction,’ they think ‘customers’.…
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