Fitlov app is a two-sided platform connecting fitness & wellness trainers with users needing personal training to achieve their health & fitness goals.

Trainers today face very tough employment conditions in gyms, and as freelancers they waste time & money from underutilization, travel time and lack of digital tools. On the other side, consumers face a non-transparent market, with no flexibility and a very manual offering to manage all processes related to their personal training.

The app offers trainers on-demand based on geolocation, covering all types of fitness & wellness services (personal training, yoga, boxing, sports massage, etc). Fitlov takes a commission of ~15-20% and is the preferred choice for freelancers in the field, since they get much better work conditions and an optimized time and productivity.

Fitlov is available in Dubai, Abu Dhabi & Sharjah. They have 300 trainers registered and ~3,000 users (out of which 200 active clients).

To check their data and data room, check Fitlov on DueDash.

Relevant trends

1) Fitness & Wellness is growing faster than ever globally (12% CAGR) and regionally in the Middle East where fitness participation rates are catching up quickly with mature markets.

2) On-demand economy is booming, and so are many apps for home services.

3) Shift in the mindset of fitness & wellness professionals – Nowadays the good trainers want to be on their own, and have their own business; Fitlov helps them do that as they give them their own e-commerce infrastructure powered by a very user-friendly app.

Previous funding

The deal terms