If there is one thing that people just cannot resist, it’s a good discount. Which is why the American practice of holding a Black Friday sale the day after Thanksgiving has turned into a worldwide tradition. What started as a one-day promotional sale soon evolved into a four-day shopping bender, ending on what we now call…
Pitching insights #1 Start at the end #2 Keep it simple and focus on how people benefit #3 Avoid complex details when talking to non-specialists Improve the pitch I was part of a great conversation with three other business owners — we were sat having a post-dinner drink at the Chinaccelerator mentor dinner after the…
Don’t be too quick to dismiss CRO copywriting as yet another acronym invented to make you feel that you need to start everything from scratch. The truth is that if you hired copywriters worth their salt, they are already using it, albeit they might call it something else. In fact, I find the name to…
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