I wrote an article in the past about the power of writing and SEO in marketing your business. I described how posting consistently can make all of the difference in your business. Writing a blog is inexpensive and is a great way for an owner/founder to get in touch with their brand. It allows you…
Oftentimes, we explore various combinations of ownership in our ideas and businesses. And that leads to an uneven split for a variety of reasons. Here, we’re discussing ways to split the pie objectively and the excuses that prevent us from doing that. Equity, or ownership, is a way to fund your idea. Every entrepreneur commits…
Now in continuation of the previous post, let us consider one Founding Team with three co-founders. As I said early, one can split and change each value by a percentage no more than twice the number of cofounders. With 3 in a team, the ideal is 33.33% for each. However, basis on certain parameters I…
Advice #1 You’re not ready to raise capital when you’re buried in personal debt. I’m mentoring a number of founders and one in particular is trying to solve funding his startup, plus his own income at the same time from the intended new capital. It doesn’t work like that. At least not as your motivation.…
Once you’ve created all the content for your pitch, you are probably ready to sit back and admire your hard work. Sorry to break it to you, but you’re not done yet. Once you’ve picked out all the tastiest morsels of content that demonstrate how fantastic this opportunity is for investors, you need to go…
Your pitch is your story – and you need to tell it brilliantly. It’s a compelling narrative that should take your investor on a journey, which hopefully ends with them keen to get on board. So, when you create your pitch, the first thing you need to consider is the structure you’ll follow. After all,…
It doesn’t matter how brilliant your business idea is, without the perfect pitch it’s unlikely you’ll win investment. Your pitch is critical to getting you into a room with investors who are sufficiently intrigued to hear your full business plan. So, putting together the perfect pitch requires the right strategy and carefully crafted messaging that…
There are tons of articles out there talking about how to design a pitchdeck for investors. I want to share a structured way of creating your pitchdeck from the perspective of investors. One mistake I have seen many founders make is that they use one deck for sending to investors and also the same while…
If you’ve attended one of my Fundraising Strategy Sessions, then you know I talk about your chances of raising investment. And you’ll also know I advocate an Expression of Interest form (EOI) as one of your five key pitch assets to support you in your fundraising journey. Here’s why: VC, Speedinvest, recently released data that…
If you want to win investment, it’s a smart idea to get inside the mind of your potential investors. These shrewd people are likely to be seeing over ten investment opportunities per week, and of those businesses, they’ll only invest in 1%. They know that statistically, around 95% of their investment portfolio will fail. So,…
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