One of the most crucial parts of writing a pitch is deciding what content your investor absolutely needs to know in order to consider investing in you, so they can be confident that your business plan delivers everything they’re looking for. The good news is that you don’t need to be a world-class psychic or…
India has seen a tremendous surge in start-ups in last 2 to 3 years in various sectors. Startups are considered as one of the most key part of the economy by both public and government, it is due to such startups- innovation, new products, ease of living and economy of the country can flourish to…
I wrote an article in the past about the power of writing and SEO in marketing your business. I described how posting consistently can make all of the difference in your business. Writing a blog is inexpensive and is a great way for an owner/founder to get in touch with their brand. It allows you…
Oftentimes, we explore various combinations of ownership in our ideas and businesses. And that leads to an uneven split for a variety of reasons. Here, we’re discussing ways to split the pie objectively and the excuses that prevent us from doing that. Equity, or ownership, is a way to fund your idea. Every entrepreneur commits…
Now in continuation of the previous post, let us consider one Founding Team with three co-founders. As I said early, one can split and change each value by a percentage no more than twice the number of cofounders. With 3 in a team, the ideal is 33.33% for each. However, basis on certain parameters I…
Advice #1 You’re not ready to raise capital when you’re buried in personal debt. I’m mentoring a number of founders and one in particular is trying to solve funding his startup, plus his own income at the same time from the intended new capital. It doesn’t work like that. At least not as your motivation.…
Once you’ve created all the content for your pitch, you are probably ready to sit back and admire your hard work. Sorry to break it to you, but you’re not done yet. Once you’ve picked out all the tastiest morsels of content that demonstrate how fantastic this opportunity is for investors, you need to go…
Your pitch is your story – and you need to tell it brilliantly. It’s a compelling narrative that should take your investor on a journey, which hopefully ends with them keen to get on board. So, when you create your pitch, the first thing you need to consider is the structure you’ll follow. After all,…
It doesn’t matter how brilliant your business idea is, without the perfect pitch it’s unlikely you’ll win investment. Your pitch is critical to getting you into a room with investors who are sufficiently intrigued to hear your full business plan. So, putting together the perfect pitch requires the right strategy and carefully crafted messaging that…
There are tons of articles out there talking about how to design a pitchdeck for investors. I want to share a structured way of creating your pitchdeck from the perspective of investors. One mistake I have seen many founders make is that they use one deck for sending to investors and also the same while…
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