If you’ve attended one of my Fundraising Strategy Sessions, then you know I talk about your chances of raising investment. And you’ll also know I advocate an Expression of Interest form (EOI) as one of your five key pitch assets to support you in your fundraising journey. Here’s why: VC, Speedinvest, recently released data that…
If you want to win investment, it’s a smart idea to get inside the mind of your potential investors. These shrewd people are likely to be seeing over ten investment opportunities per week, and of those businesses, they’ll only invest in 1%. They know that statistically, around 95% of their investment portfolio will fail. So,…
Taking your entrepreneurial idea from an exciting concept to multi-million-pound success story requires significant investment. There are four different phases of the Fundraising Journey – bootstrapping, start-up, scale-up and exit. In those first two early stages, you need to be astute about when to seek investment and the equity you offer in exchange. Plenty of…
It may feel strange to talk about leaving your business when you are in the early stages of building it. However, having a clear exit strategy is vital to securing investment and achieving your financial goals. Clarity around your exit enables you to keep a focus on two critical objectives – retaining as much equity…
There’s no sugar-coating it, we are living in a time of great economic upheaval and uncertainty. No doubt you’ll be reading predictions in the press that are bleak and depressing. As an ambitious entrepreneur preparing to take your big idea to investors, you could be forgiven for feeling daunted, doubtful and down-right defeated. So, here’s…
The strategy behind our growth marketing stack The goal of any growth marketing strategy is to help people through their business’ customer journey. Along that journey, we want to achieve lower costs to acquire new customers, deliver the value of our product with higher impact, and increase the customer lifetime value. Today, there are thousands…
Who doesn’t love an origin story? We certainly DO! The following stars tech startups and content marketing. It can also be a love story but we prefer the origin take. Let’s see how content marketing for tech startups can turn a new biz into a superhero! Wondering why tech startups love content marketing so much?…
Understandably, with the impact COVID-19 is having on the economy, there are a lot of founders worried about their plans to raise investment. At Robot Mascot, we’re confident about the future for our clients. In this article, we explain why. Seeing stock markets tumble and the promise of a global financial crash on the horizon, it’s…
How writing will increase your sales? When you think of sales, you probably think of that sleazy car salesman who polishes out the rust marks. But the new online world has brought on a different way of doing sales. From videos to social media, there are many ways to sell on the internet without being salesy.…
With over 400 salons and spas listed on Vaasara, we work with B2B owners and managers on a daily basis. While we have noticed an up-swing trend in bookings week-on-week since the restrictions lifted, there is a big shift in customer preferences. The first thing that the customer is buying now, is “Trust”. The customer wants…
We help startups raise capital and enable investors to capture investment signals and manage deal flow.
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